SEO Audit Report for nifdo.com
The SEO analysis covers the following:
- Technical Audit
- Site performance Loading Speed
- Images
- Pages Returning 404 Errors
- Schema Markup Issue
- UI/UX Audit
- Breadcrumbs
- Blog
- Website’s “Sitemap” Page
- No Embedded Map
- Missing NAP Details
- GMB Listing
- Footer Optimisation
- On-Site Audit
- Meta Titles
- Meta Descriptions
- Optimise Image Alt Text
- Headings
- Search Console Analysis
- No Submitted sitemap in the Search Console
- Backlink Analysis
- Summary
- Technical Audit
- Site performance Loading Speed (IMPORTANT)
The desktop version of the website has a 66% performance rate (yellow zone 50-89).
The Mobile version is in a middle condition and has more issues (see screenshot below). Solving these issues will positively affect the speed of your website both on mobile and desktop.
There are a few points that need improvement as after the Google Updates of May these factors will have critical importance for Google to rank. Below are mentioned mobile performance data.
- First contentful Paint: 3.6 s
First, contentful paint shows how quickly content like text or images is painted onto your page. It’s recommended to keep the FCP no more than 1.82s.
- Speed index: 7.8 s
Speed Index shows how quickly the contents of a page are visibly populated. This index has a big impact on the overall performance score (30%). It’s recommended to keep the Speed Index no more than 3.42s.
- Largest contentful paint: 8.7 s
The largest contentful paint shows how long it takes for the largest element of content (e.g. a hero image) to be painted on your page. It’s recommended to keep LCP no more than 2.52s.
- Total blocking time: 1,720 ms
The Total Blocking Time (TBT) metric measures the total amount of time between First Contentful Paint (FCP) and Time to Interactive (TTI) where the main thread was blocked for long enough to prevent input responsiveness.
Web developers can take several steps such as:
- Minimizing render-blocking resources – Render-blocking resources such as JavaScript and CSS files can slow down the website. web developers can defer the loading of these resources or use asynchronous loading. Non-critical files should be moved from <head> element to the end of the document (right before </body> element) or mark the URL with async or defer attributes.
- Optimize images and videos – To improve page speed, web developers can minimize the use of large images, videos, and scripts, use a content delivery network (CDN), and implement caching. The images that have over 100KB size is provided in the “Images Over 100KB” file.
Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. I recommend you to use WebP format, as it has higher browser support than AVIF.
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- Implement lazy loading – Lazy loading is a technique that defers the loading of images and videos until the user scrolls down to the relevant section of the page. This can significantly improve Core Web Vitals.
- Reduce server response time – Slow server response time can impact all Core Web Vitals metrics. To reduce server response time, web developers can optimize their server settings, use a Content Delivery Network (CDN), and implement caching.
- Ensure text remains visible during webfont load – Leverage the font-display CSS feature to ensure text is user-visible while web fonts are loading
The easiest way to avoid showing invisible text while custom fonts load is to temporarily show a system font. By including font-display: swap in your @font-face style.
- Reduce the impact of third-party code – Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading.
By implementing these best practices, web developers can optimize Core Web Vitals and provide a better user experience for their website visitors.
- Images
There is an issue with the images. It is important to provide unique content and multimedia. Change images with unique ones, if it is possible. Image compression should be done as well. Change PNGs to JPEG and compress with Lossy compression type. Also, you can change big images on the top of the website to Webp and implement Lazy Loading for other images.
- Pages Returning 404 Errors
The website has internal/external links that return a 404 error code. Broken links negatively affect user experience and may worsen your search engine rankings because crawlers may think that your website is poorly maintained or coded.
- Schema Markup Issue
To help search engines better understand the content, it’s highly recommended to add structured data to the pages. I will recommend adding the “AggregateRating” and “BreadcrumbList” types of schema markups to product pages, and the “Organisation” type of schema markup to the homepage.
- UI/UX Audit
- Breadcrumbs
It’s recommended to add clickable breadcrumbs. It’s a better impact on the crawling process. Providing them with structured data helps search engines better understand website structure which is done correctly. Also, it is helpful for users. Breadcrumb is a secondary navigation scheme on websites that have a lot of pages.
- Blog
It’s highly recommended to have a blog section. Blog helps to share the latest news, tips, and niche-related articles. It helps for rising traffic and also is good for interlinking.
- Website’s “Sitemap” Page
It is recommended to create an HTML sitemap that contains links to all sections, categories, and subcategories in a logical order. The HTML sitemap serves as a directory of all site links, helping both the user and the search engine to find the desired page on the site. The link to the sitemap must be placed ONLY from the main page in the footer of the site.
- GMB Listing
It’s recommended to create a GMB profile for your business. (you can provide me access to do it, or I will make suggestions to do it by yourself). Google My Business provides you with the ability to share posts about your products, create offers, add products, give news, and other updates directly on Google Search and increase visibility as a result. It also allows your customers to leave reviews.
- On-Site Audit
On-site SEO (on-page SEO) is the method of optimising elements on a website to rank higher and get more relevant traffic from search engines. On-site SEO relates to optimising both the content and HTML code of a page.
The On-Site SEO profile of the amazinggadgetsoutlet.co.uk website has issues that considerably affect its rankings. The issues are detailed below:
- Meta Titles
It is an HTML element that defines the title of a web page. Title tags are presented on search engine results pages (SERPs) as the clickable headline for a given result and are important for usability, SEO, and social sharing.
Optimal format
Primary Keyword – Secondary Keyword | Brand Name
Keep your meta titles between 50-60 characters because Google usually truncates snippets that are longer than 60 characters.
This should be fixed once you optimise all page URLs, titles, with their specific keywords.
- Meta Descriptions
The meta description is an HTML attribute that contributes to a summary of a web page. This tag serves the purpose of advertising copy. It brings readers to a website from the SERP and this is a very visible and important part of search marketing. Adding a clear description using important keywords can improve the click-through rate for a given webpage.
Keep your meta descriptions between 130-160 characters because Google usually truncates snippets that are longer than 160 characters.
This should be fixed by writing unique descriptions for each webpage.
- Headings
The H1 tag is an HTML heading that’s most commonly used to mark up a web page title. Most websites use CSS to make the H1 stand out on the page compared to lesser headings like H2, H3, etc.
Microformats:
Information structured using microformats can be used to generate richer, more visually appealing search results, improving your site’s online presence and encouraging more users to click on your links.
- Ranking Analysis
- Website Traffic Analysis
- Backlink Profile Analysis
The “amazinggadgetsoutlet.co.uk” has low online visibility as compared to the existing potential. The website referred to 7 links from 6 domains. It is in a low state. I recommend getting more relevant links from high authority domains to increase Domain Rating & URL Rating,
Summary
In summary, “nifdo.com” has low online visibility as compared to the existing potential. This offers great scope for improvement depending on the resources available. The report has highlighted several areas where we could improve many aspects of the website’s SEO to see improved visibility and boost your rankings.
I need to do keyword research and competitor analysis, after which I can start optimizing and implementing metadata, creating web content guides with Interlinking Schema, and getting more relevant backlinks from high-authority domains. And besides, in order to get the traffic you need, we need more than just an optimized on-page stage. You need to ask the developer to fix all Technical & UI/UX issues listed above.
- Optimize the page speed of the Website
- Fix current Technical and UI/UX issues
